How much does a simple app cost?
A simple app usually ranges from R$ 20k to R$ 60k when it has few screens, basic registration and no complex integrations. This is the most suitable MVP format.
In Brazil, an app can cost from R$ 20k to more than R$ 300k. The difference is scope: screens, users, admin panel, integrations, database, Android/iOS publishing and maintenance.
Direct answer: a simple MVP usually ranges from R$ 20k to R$ 60k; an app with an admin panel and integrations normally starts above R$ 60k; complex projects such as marketplaces, delivery, mobility or corporate apps can exceed R$ 160k and reach R$ 300k or more.
These ranges are market references to guide the decision. The real estimate depends on the brief, design level, business rules, integrations and support after launch.
The clearest way to answer how much it costs to create an app is to separate by complexity. The table below shows common ranges for custom projects, typical timeline and what is usually included.
| App type | Price range | Average timeline | What it includes | Best for |
|---|---|---|---|---|
| Simple app or MVP | R$ 20k to R$ 60k | 6 to 12 weeks | Few screens, registration, simple login, listings, forms, content and a well-defined core flow. | Validating an idea, testing demand or replacing a small process. |
| App with admin panel | R$ 60k to R$ 160k | 3 to 5 months | Android/iOS app with backend, database, permissions, web dashboard, reports and content or user management. | Companies that need to operate orders, field teams, records, services or customer support. |
| App with integrations | R$ 120k to R$ 300k | 4 to 8 months | Payments, maps, push notifications, WhatsApp, ERP, CRM, external APIs, specific rules and more complete testing. | Delivery, scheduling, light marketplace, sales operation or corporate app. |
| Complex or enterprise app | R$ 300k or more | 8 to 12 months or more | Multiple profiles, high data volume, advanced security, offline-first, AI, audit trails, scale and critical integrations. | Robust marketplace, Uber-like or iFood-like app, fintech, healthtech and proprietary digital platforms. |
Two apps can look similar from the outside and be completely different inside. Cost changes according to features, backend, admin panel, integrations, security, testing, publishing and maintenance.
The investment does not end with programming. To avoid surprises, include store publishing, server, paid APIs, evolution, fixes and support.
Google Play and App Store require accounts, rules, review, screenshots, privacy policies and technical adjustments. This should be planned from the start.
Backend, database, storage, email delivery, maps, payment gateways and external services can create a monthly cost.
After launch, reserve budget for fixes, new Android/iOS versions, improvements, monitoring and support. A monthly or annual maintenance plan is a common reference.
Some searches have a more specific intent. Delivery, marketplace, Uber-like apps and corporate apps have different scopes, so they need separate estimates.
A simple app usually ranges from R$ 20k to R$ 60k when it has few screens, basic registration and no complex integrations. This is the most suitable MVP format.
When the app needs a panel for users, orders, content, reports or settings, the cost usually enters a higher range because the project includes app, backend and web system.
Delivery and marketplace apps require multiple profiles, orders, payments, maps, notifications and management panel. That is why they tend to start above R$ 120k and can reach much higher ranges.
Not necessarily. Flutter and React Native allow one shared codebase for Android and iOS, reducing cost and timeline. Testing, publishing and store-specific adjustments are still required.
To estimate an app, send a simple description with goal, audience, main screens, integrations, admin panel needs and desired timeline. It does not need to be perfect. It needs to be clear enough to start.
A good initial brief answers five questions: who uses it, what problem it solves, what actions users perform, which systems need to connect and what must be ready in the first version.
Automatiza Software develops Android and iOS apps, web systems and automations for companies. The estimate considers real scope, maintenance and operation after launch.
Direct answers for companies evaluating investment in an app.
In 2026, a custom app in Brazil usually ranges from R$ 20k to more than R$ 300k. Simple MVPs sit in the lower ranges; apps with admin panel, integrations, payments, maps, marketplace or complex rules require higher investment.
A simple app or MVP usually ranges from R$ 20k to R$ 60k when it has few screens, basic registration, listings, forms and no complex integrations.
Maintenance depends on app size, server, APIs, support and evolution rhythm. It can include fixes, security updates, Android/iOS compatibility, monitoring and recurring improvements.
A simple MVP can take 6 to 12 weeks. Apps with an admin panel and integrations usually take 3 to 8 months. Enterprise projects can exceed 8 months, depending on scope.
When the app needs user management, orders, content, reports or settings, the admin panel should be part of the scope. It can represent an important part of development.
Not necessarily. With Flutter or React Native, it is possible to create a shared codebase for Android and iOS. Publishing, testing and platform-specific adjustments still need to be considered.
Yes. This type of app involves multiple profiles, location, payments, orders, admin panel, notifications and operational rules. It usually falls into higher development ranges.
Send the app goal, audience, main screens, required integrations and whether an admin panel is needed. That is enough to estimate direction, complexity and next steps.
Send the goal, main screens, users, integrations and desired timeline. I will reply with an honest view of scope, risk and investment range.
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